Mobile App and Mobile Site Development

Have a look at your Google Analytics statistics and look at the technology report. It will show you what percentage of visitors are looking at your site on their phone or tablet. On most sites mobile traffic is growing rapidly and is between 5% and 20%.

iPad is currently the leading mobile device for consuming website content. On most sites iPhone is a close second, followed by Blackberry, Android and other tablet devices.

immediaC offers services in web development for mobile and tablet devices so your website can look great on every screen.

Why bother?

Screen size is the biggest factor. Your site was designed to have visual impact on a computer screen, not a postage stamp. That impact can be lost when banners and text are compressed for a mobile device. A mobile site also has buttons and navigation elements that make it easy to get to information that is important to people on the move including:

- Address
- Phone number
- Schedules
- Prices

Take a look at some industry statistics:

• 64% of smartphone owners are now using their mobile devices to shop online

Source: eDigitalResearch and Portaltech Reply, 2012

• Nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone

Source: eMarketer, 2012

• Mobile search will generate 27.8 billion more queries than desktop search by 2016

Source: BIA/Kelsey report, 2012

• eMarketer estimates that there will be 115.8 million smartphone users in the US by the end of 2012, with that number growing to 176.3 million by 2015

Source: eMarketer, 2012

• 47% of smartphone owners rely on smartphones to find out more information about a product and 36% use their phones to read product reviews on retail websites

Source: Leo J. Shapiro and Associates, 2012

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