Creative

Situation

A rock 'n roll station that reaches an energetic, well connected market segment needed a punchy, high-energy site that would draw in the visitor, while at the same time generate revenues for the station and provide advertisers and sponsors with click-through traffic. Design was critical to making this site a success.

Solution

Our design team consulted with the client and then we went on a research binge to look at similar radio products in other key markets such as Los Angeles or London to get a sense of the "flavour". Our design team then set out to add their personal "touch", and the results have translated into accolades from listener visits and revenues for the station and ad clicks for the advertisers. Proof positive that good design plays a critical business role in effective websites.

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